Hi! I'm Greg and I make videos

I'm a Dallas-based storyteller making content that drives real engagement and impact for small businesses, restaurants, cultural institutions and publications.

Recent videos

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14+ years telling stories for

  • The Dallas Morning News
  • Miami Herald
  • Axios
  • WLRN-NPR
  • Dallas Museum of Art
  • Perot Museum of Science
  • Visit Irving

Writing

Stories in print

Greg Castillo smiling, wearing glasses and a brown leather jacket

About

Stories from real people

I bring 14+ years of experience across major cultural institutions like the Dallas Museum of Art and the Perot Museum of Science, and as a journalist reaching millions through Axios, The Dallas Morning News and the Miami Herald.

Now I tell short, vertical stories about the people and places that make Dallas worth watching, from family bakeries to history you won't find in a textbook.

Services

What I can make for you

  • Content creation & consulting

    Ideas, scripts and a plan for what to post, built around your story.

  • Social media management

    Consistent, on-brand posting across Instagram, TikTok and beyond.

  • Videography & photography

    Shot on location, made for vertical screens from the first frame.

  • Video editing

    Tight, social-first edits that hold attention to the last second.

  • On-camera hosting

    A friendly face to walk your audience through the story.

  • Not sure what you need?

    Tell me about your business and we'll figure it out together.

    Let's talk

Small businesses Restaurants Cultural institutions Publications

Results

Stories that deliver

  • 60M+ career views across platforms
  • 100K+ combined social following on Instagram, TikTok and Facebook
  • [The video Greg made] brought us so much love, support, and new customers to our small family business. He truly made a difference for our family.
    Andrea Soto Ana's Restaurant Watch the video
  • We've absolutely loved working with [Greg]. He takes the time to understand us and our business, and he always captures who we really are. We're so grateful and would recommend him in a heartbeat.
    Zoya Alsisura Co-Owner, Scoop N' Buns Watch the video
  • [Greg's] work ethic was fantastic, and the video continues to gain traction every week. My Instagram gained about 100 followers within 24 hours, and 15 to 20% of guests on our next tour heard about us from his content.
    Deah Berry Mitchell Owner, Soul of DFW Watch the video

Got a story Dallas should see?

A place, a person, a bit of history. Tell me about it.

Share your story